Overwhelm is a real thing in online businesses. There is always more that could be done. More products to create, more blogs to write, more opt-in pages to build, more clients to connect with…more, more, more.
And one of the biggest contributors? Shiny object syndrome.
Shiny object syndrome was such a problem for me during my first two years of business, that I ended up spending over $20,000 on trainings, courses, resources, coaches, services, etc. and barely made any money. You’ve been there right?
I was so focused on investing in myself, that I never really considered that I may have been investing in things that my business was not ready for. I was putting the cart before the horse.
Every time you’re tempted to buy that new, must-have tool, or to test out a new marketing method, or even to switch business models entirely, you’re falling victim to this business killer.
Here’s the problem with shiny object syndrome. It prevents you from achieving success by shifting your focus away just when you’re about to hit your sweet spot. It’s true. I’ve seen it happen time and time again. A promising startup just begins to make sales and gain a following, and then out of the blue, the owner does a pivot into a completely unrelated niche or business.
All that work… just gone.
Don’t let this happen to you. (Raising my hand shyly because I did this multiple times.
Below I am providing some key tips that resulted in me shifting my mindset, getting focused and ultimately led to me having consistent $1,000 days in my business and eventually making all of 2018’s income in the first five months of 2019.
Set Clear Milestones
The first step towards the clarity and focus you need to avoid shiny object syndrome is simply to know your milestones (some people call these goals). Where exactly are you going? Do you want to build a six-figure coaching program? Earn a living from your blog? Design websites for offline businesses? Knowing this will give you something to aim for. You can’t hit a target that you haven’t defined.
Regardless of your business model, if you don’t know your milestone(s) (or the direction your business is headed) then you will always struggle with focus, and every new strategy and tool will pull you further away from your dreams.
Commit to a Plan
Before you implement a new marketing strategy, change business plans, or even purchase a new tool, ask yourself if you’re truly willing to give it a fair shot at success. Marketing strategies take time to grow legs. Business models can require years to show a profit. And that shiny new tool won’t earn back its cost if you toss it aside next week for something different.
Be realistic with yourself, and make a plan to give your idea the best shot at success. Make a commitment to yourself and your business.
Put on Your Blinders
If all else fails, simply stop paying attention. Get off the mailing lists that endlessly promote the latest and greatest idea. Stop reading the blogs and visiting Facebook groups. Don’t click on ads.
For most of my clients, this is where I recommend that you sign up for the free tool unroll.me. You will be able to mass unsubscribe from a lot of the email lists that no longer serves you.
I also recommend choosing no more than three mentors/influencers that you will follow so that you don’t have to filter through a lot of the clutter that is involved with having too many cooks in the kitchen.
Then, you should focus on what you know works, keep your milestones in mind, and recommit to making your business as good as it can possibly be.
Not sure what milestones you should focus on? No worries! I created a short video training walking you through exactly how you should decide where you should focus for the next 90-days so that you can have a clear direction so that you can develop a plan to achieve any milestone you decide on.
In the meantime, what milestones are you looking to achieve?